Enkounta.
ART DIRECTION
Ryan Wallace
DESIGN
Juan Stander
Date
September 2019
Agency
Digital Drawing Room
encounter
/ɪnˈkaʊntə,ɛnˈkaʊntə/
an unexpected or casual meeting with someone or something.
Brief.
Design and develop brand language and creative for an upmarket meeting and entertainment venue for C-level business executives.
The client wanted a classy but creative brand that communicates trust to the target audience.
Result.
In order to resonate with business executives, we developed a logo mark, based on a signature – a well-recognised symbol among execs.
The Signature
A symbol of trust
A signature is a mark or sign made by an individual on an instrument or document. It signifies knowledge, approval, acceptance, or obligation.
Every signature is unique and authentic; it is a symbol of your identity and is the mark that represents you in the world.
In everyday encounters, there are a couple of key factors that could determine the outcome thereof. For an encounter to leave a lasting and positive impression, it needs the following elements:
- honesty
- respect
- humbleness
- fairness
- equality
These 5 elements are the cornerstones of the Enkounta signature. Together, they form a relationship of trust between company & client.
Wherever the Enkounta signature is observed, here you can expect a lasting and impactful encounter.
